My Motivation is an Aversion to Bullshit and a Love for Creativity-Driven Authenticity

Expertise

I WANT TO SUPPORT BRANDS TO FIND AND COMMUNICATE THEIR VISION IN THE MOST CREATIVE AND AUTHENTIC WAY  WITH AN ENDLESS ENERGY FOR GOOD IDEAS AND A LOVE FOR SOLVING PROBLEMS.

As a creative brand specialist, my core belief is that authentic and creative brands inevitably succeed in the long run. This conviction is rooted in my passion for a holistic approach, strategic thinking, and a deep dive into the roots of any issue to uncover its essence. In my role, I’ve found that the most effective brand strategies often go beyond just logical thinking. Real strategy isn’t just about following a set formula – it’s about thinking outside the box. This is especially true in branding, where success isn’t just about the numbers, but also about how you connect with people on an emotional level. For me, the real magic happens when creativity comes into play. It’s about crafting stories and experiences that not only stand out but also strike a chord with the audience. This belief in the power of creative, emotion-driven branding is what drives my work every day.

BRAND CONCEPT DEVELOPMENT

(Luxury) Brand Strategy & Management Brand Identity Development & Positioning Market and Consumer Research & Analysis

CREATIVE STRATEGY & IMPLEMENTATION

Creative Strategy Formulation Design Thinking & Creative Theory Corporate Design & Visual Identity Pitch Composition & Presentation Design People, Documentary & Event Photography